Download Analítica web (Divulgación) (Spanish Edition) by Sergio Maldonado Elvira PDF

By Sergio Maldonado Elvira

Cómo recabar y explotar datos para los angeles optimización de inversiones y activos digitales.
La analítica net se ha convertido en una actividad ineludible en el seno de toda empresa que cuente con una presencia estratégica en web. l. a. reciente explosión de datos disponibles en redes sociales o entornos móviles acentúa aún más los angeles necesidad de abordar de una forma ordenada los angeles gestión de los activos digitales de l. a. empresa.
Con esta tercera edición de Analítica net. Medir para triunfar, Sergio Maldonado adapta al momento presente l. a. metodología y buenas prácticas que ya han servido de guía a multitud de organizaciones en todo el mundo para l. a. gestión de inversiones en advertising electronic, el mejor conocimiento del mercado o los angeles optimización de actividades de comercio electrónico a partir de los datos recabados en el canal on-line. Todo ello expuesto de una forma amena y accesible.

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